About FRENDA

A brand born from a city, designed for all women worldwide

FRENDA is first and foremost the name of my hometown in Algeria, where I spent all my childhood holidays. A place deeply rooted in my memory, my identity, my heart.

When I decided to wear the hijab, I realized something was missing: clothes that respected my values, honored my modesty, while still being trendy and fashionable. Pieces in which I could feel fully myself.

It was from this need that FRENDA was born.

City names, so every woman can find herself

Each piece in the collection bears the name of a city around the world — Agafay, Djerba, Timimoun, Jodhpur, Samarra, Tromsø... Because the FRENDA woman is everywhere. She travels, she dreams, she embraces who she is, wherever she may be.

Our commitment

"This brand is designed for the woman who embraces her modesty."

At FRENDA, we believe that fashion can be inclusive, elegant, and respectful of every woman's values. Each creation is designed to allow you to be yourself — modest and radiant, modern and grounded.